[Executive Education, Inc. - Seminars for Corporate Financial Managers & Management Advisory Services]

Pricing for ProfitabilityPricing for Profitability

Activity-Based Pricing: The new paradigm for maximizing profitability

by John L. Daly

Pricing for Profitability introduces activity-based pricing, a new paradigm for improving profitability by reducing the occurrence of pricing mistakes and placing less emphasis on increasing revenue and more on improving profits. Activity-based pricing will help any company set prices that are attractive to buyers and profitable for the company. Pricing for Profitability teaches activity-based pricing to help you make better pricing decisions based on customer demand and a better understanding of what really causes profits. It will help you prevent under pricing and generate a healthier financial return.

Simply organized and non-technical, this in-depth treatment covers the the vital topics of activity-based pricing. A wealth of examples illustrate the points made in the text include activity-based pricing models used in real industries. Designed for everyone involved in the pricing process, Pricing for Profitability provides a comprehensive understanding of how to use pricing to gain a competitive advantage.

Chapters

  • Pricing for Profitability
  • Economics and Demand
  • Competitive Strategy and Pricing
  • Understanding Pricing Strategy
  • Costs
  • Activity-Based Costing
  • Activity-Based Pricing
  • Activity-Based Pricing Models
  • Influence of Capacity Utilization
  • Target Pricing
  • Price Negotiations
  • Conclusions and Summary

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www.wiley.com   John C. Wiley & Sons